Chevron Cars

In 1995 Chevron corporation developed a product called Techron, a gasoline additive that actually cleaned and protected engines. Rather than having a human spokesman for the campaign, they chose to have talking cars tell the story. The campaign started with a series of commercials featuring one of the over 60 cars which talked and informed us why they preferred Chevron with Techron while humans and animals were just props. To further support the marketing campaign we built an edutainment and e-commerce website featuring educational material, rainy day activities, coloring pages, online games, and even an e-commerce store where people could purchase all the cars.